Positioning: The Battle for Your Mind: The Battle for Your Mind
Master the art of mental positioning with this guide that shows how brands claim a single, memorable spot in consumers’ minds, using sharp messaging ...
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General
Brand
The 22 Immutable Laws of Branding by Al Ries and Laura Ries Wholesale Books in Bulk
ISBN
The 22 Immutable Laws of Branding by Al Ries and Laura Ries Wholesale Books in Bulk 0071373586
Model
The 22 Immutable Laws of Branding by Al Ries and Laura Ries Wholesale Books in Bulk 2724335831341
MPN
The 22 Immutable Laws of Branding by Al Ries and Laura Ries Wholesale Books in Bulk 9780071373586
Characteristics
Country of publication
UNITED STATES
Dimensions
203 x 137 x 15 mm
Edition
2nd ed.
Format
224 pages
Imprint
MCGRAW-HILL Professional
ISBN
9780071373586
Language
English
Pages
213
Publication date
Dec 12, 2000
Publication place
New York, NY, United States
Publisher
McGraw-Hill Education - Europe
Status
In Print
Weight
236 g
