Strategic Brand Management

Ein umfassender Leitfaden zur weltweiten Markenbildung, der Theorie mit praxisorientierten Beispielen verknüpft und zeigt, wie man Markenwerte defini ...
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Strategic Brand Management
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17.49 EUR
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Marke
Pearson Education
MPN
Pearson Education 36428233
ISBN
Pearson Education 9780273779414

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