Service Management and Marketing: Managing the Service Profit Logic

Ein praxisnahes Lehrbuch, das die Service‑Profit‑Logic in neue Perspektiven rückt: Es verbindet Marketing, Operations und Kundenbindung zu einem ...

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Service Management and Marketing: Managing the Service Profit Logic

Medimops DE
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8.49 EUR

Preis aktualisiert am: 13-07-2026 04:38:07

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Marke

Wiley John + Sons

MPN

Wiley John + Sons 23797488

ISBN

Wiley John + Sons 9781118921449

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