Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)

Ein tiefgreifendes Werk, das die Wechselwirkung zwischen gesellschaftlichen Normen, wirtschaftlicher Lage und Konsumentenmotivation analysiert, bietet ...
On Consumer Engagement and
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)
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206.40 EUR
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Kaufmann, Hans Ruediger
ISBN
Kaufmann, Hans Ruediger 1522521399

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