Marketing Communications: Objectives, Strategy, Tactics

Ein umfassendes Lehrbuch für Marketingexperten, das zeigt, wie man Kommunikationsziele formuliert, Strategien plant und Taktiken auswählt, um Botsch ...
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Marketing Communications
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66.10 EUR
Preis aktualisiert am: 12-08-2026 14:24:35
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Marke
Sage Publications Ltd.
MPN
Sage Publications Ltd. 33141017
ISBN
Sage Publications Ltd. 9781526438652

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