The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

Dieses Buch führt in die Experience Logic ein, ein neues Denkmodell für Marketingmanagement, das emotionale Kundenerlebnisse als zentrale Treiber de ...
Logic as
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The Experience Logic as a New Perspective for Marketing Management
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122.99 EUR
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The Experience Logic as a New Perspective for Marketing Management, Fachbücher von Tonino Pencarelli, Fabio Forlani
Galaxus.de
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The Experience Logic as a New Perspective for Marketing Management
SpringerLink DE
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Marke
Tonino Pencarelli
ISBN
Tonino Pencarelli 3030084787

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