Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services

Erfahren Sie, wie interkulturelle Sensibilität den Erfolg von Verkaufsagenten in globalen Dienstleistungsmärkten bestimmt, und lernen Sie praxisnahe ...
Cross-Cultural Personal Selling
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Cross-Cultural Personal Selling: Agents' competences in international personal selling of services
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Cross-Cultural Personal Selling
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Marke
Springer-Verlag GmbH
ISBN
Springer-Verlag GmbH 3319555766
MPN
Springer-Verlag GmbH 43192-868326

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