Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan

Erforscht die Marketingstrategie von Skoda in Taiwan aus Sicht der Konsumkulturtheorie und Herkunftseffekte, beleuchtet kulturelle Anpassungen und lok ...
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Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan, Fachbücher von David Matousek
Galaxus.de
49.00 EUR
Preis aktualisiert am: 18-10-2026 08:31:18
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Vdm Verlag Dr Mueller E K
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Vdm Verlag Dr Mueller E K 363916234X

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