Consumer-Based Brand Equity and its Impact on Consumer Behavior

Entdeckt, wie subtile Emotionen den Markenwert formen und Kaufentscheidungen schon vor dem Preis beeinflussen – ein praxisnaher Leitfaden für Marke ...
Consumer-Based Brand Buying a certain Brand
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Consumer-Based Brand Equity and its Impact on Consumer Behavior, Fachbücher von Alexej Garcia Rodriguez
Galaxus.de
36.00 EUR
Preis aktualisiert am: 04-12-2025 14:17:44
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9783639455052

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