Viral Marketing and the Impact of Facebook's Like-Button

Untersucht, wie der Facebook‑Like-Button die Motivation zum Teilen von Inhalten beeinflusst, beleuchtet psychologische Mechanismen und zeigt praxisn ...
Viral Marketing Viral Marketing and the
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Viral Marketing and the Impact of Facebook's Like-Button, Fachbücher
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3639455320

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