Private label brands are a threat for high value manufacturer¿s brands such as ¿Charmin¿!: An investigation of Procter & Gamble¿s marketing strategy ... consumer buying behaviour and brand loyalty

Das Buch liefert eine tiefgehende Analyse der Reaktion von Procter & Gamble auf den Aufstieg von Eigenmarken, untersucht deren Einfluss auf Konsumverh ...

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Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty

Medimops DE

47.95 EUR

Preis aktualisiert am: 07-09-2026 06:07:35

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Books On Demand

ISBN

Books On Demand 3640805488

MPN

Books On Demand 9783640805488

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