Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede

Dieses Buch beleuchtet, wie unterschiedliche kulturelle Werte die Markenkommunikation in den USA und Deutschland prägen, indem es Hall’s Kontextthe ...
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Boeing, Matthias: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
averdo DE
44.99 EUR
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Books On Demand 3656284725
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Books On Demand 9783656284727

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