The impact of product packaging on consumers¿ value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

Untersucht, wie Verpackungsästhetik die Kaufbereitschaft deutscher Konsumenten formt und ob Einzelhändler damit ihre Premium-Marken im Lebensmittelb ...
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The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Medimops DE
44.99 EUR
Preis aktualisiert am: 27-04-2026 20:00:46
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Books On Demand
ISBN
Books On Demand 3656570744
MPN
Books On Demand 9783656570745

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