Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

Ein praxisnahes Buch, das die Wirkung von reaktiver und proaktiver Webcare auf Konsumentenverhalten untersucht, dabei neue Messgrößen einführt und ...
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Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
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Preis aktualisiert am: 25-04-2026 09:12:18
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Books On Demand 3656579954
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Books On Demand 9783656579953

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