Is marketing the source of "Blue Ocean" strategies?: The limited value of "Blue Ocean" strategies in strategic debates of companies

Dieses Buch analysiert die Rolle des Marketings bei der Entstehung von „Blue‑Ocean“-Strategien und zeigt, wie deren Nutzen in realen Unternehmen ...
Of "Blue Ocean"
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Is marketing the source of Blue Ocean strategies?: The limited value of Blue Ocean strategies in strategic debates of companies
Medimops DE
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Books On Demand 3656699836
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Books On Demand 9783656699835

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