Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention (Innovatives Markenmanagement)

Dieses Buch liefert konkrete Strategien für Hoteliers, um durch gezielte Antworten auf negative Social‑Media‑Bewertungen die Wahrnehmung potenzie ...
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Managing Negative Word-of-Mouth on Social Media Platforms
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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention (Innovatives Markenmanagement)
Medimops DE
53.49 EUR
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Managing Negative Word-of-Mouth on Social Media Platforms
SpringerLink DE
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ISBN
Ines Nee 3658139978

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