The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen und KMU)

Ein tiefgehendes Werk, das zeigt, wie die Familienmarke Vertrauen schafft, Emotionen weckt und Kaufentscheidungen lenkt, während es zugleich das Wohl ...
Of Family Of Communicating The Family
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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen und KMU)
Medimops DE
52.94 EUR
Preis aktualisiert am: 10-11-2026 07:00:10
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The Power of Communicating the Family Firm Status
Hugendubel
53.49 EUR
Preis aktualisiert am: 10-11-2026 13:53:26
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The Power of Communicating the Family Firm Status
SpringerLink DE
53.49 EUR
Preis aktualisiert am: 12-11-2026 06:52:30
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Allgemein

Marke
Margarete Rosina
ISBN
Margarete Rosina 365819698X

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