Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay (Markenkommunikation und Beziehungsmarketing)

Entdecke, wie kulturelle Werte Markencharakter und Kaufwunsch formen – ein praxisnahes Werk, das globale Strategien mit psychologischer Tiefe verbin ...
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Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay (Markenkommunikation und Beziehungsmarketing)
Medimops DE
87.34 EUR
Preis aktualisiert am: 29-10-2026 00:57:38
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Cross-Cultural Brand Personality and Brand Desirability, Fachbücher von Corinna Colette Vellnagel
Galaxus.de
90.94 EUR
Preis aktualisiert am: 29-10-2026 14:47:43
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Cross-Cultural Brand Personality and Brand Desirability
Hugendubel
90.99 EUR
Preis aktualisiert am: 29-10-2026 06:51:36
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Cross-Cultural Brand Personality and Brand Desirability
SpringerLink DE
100.50 EUR
Preis aktualisiert am: 28-10-2026 06:44:09
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Marke
Vellnagel, Corinna Colette

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