The international management of marketing function: The marketing managerial practices in relation to the integration - local responsiveness dualism

Das Buch erklärt, wie internationale Marketingmanager die Spannung zwischen globaler Integration und lokaler Anpassung meistern, indem es theoretisch ...
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The international management of marketing function
Hugendubel
196.00 EUR
Preis aktualisiert am: 10-11-2026 15:59:57
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The international management of marketing function: The marketing managerial practices in relation to the integration - local responsiveness dualism
Medimops DE
196.00 EUR
Preis aktualisiert am: 13-11-2026 09:30:47
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Marke
Valentina Costanza
ISBN
Valentina Costanza 3659162655

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