The Relationship Between Cross-Media Usage and Brand Recall: A Test of Customer Engagement with Print and Digital Magazine Advertisements

Ergründet, wie Print‑ und Online-Magazinwerbung zusammenwirken, um die Markenbekanntheit zu erhöhen, indem sie Konsumenten über verschiedene Medi ...
The Relationship Between
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The Relationship Between Cross-Media Usage and Brand Recall: A Test of Customer Engagement with Print and Digital Magazine Advertisements
Medimops DE
35.89 EUR
Preis aktualisiert am: 20-05-2026 03:00:09
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The Relationship Between Cross-Media Usage and Brand Recall, Fachbücher
Galaxus.de
39.90 EUR
Preis aktualisiert am: 20-05-2026 12:29:04
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Marke
Gabriela Sosa Lamarche
ISBN
Gabriela Sosa Lamarche 9783659436987

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