Brands, colours, images and the bio-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them

Untersucht, wie Markenidentität, Farbpalette und Bildsprache die Interpretation von Bio‑Kennzeichnungen beeinflussen – ein Einblick in Konsumente ...
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Brands, colours, images and the bio-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Medimops DE
47.95 EUR
Preis aktualisiert am: 18-09-2026 16:08:44
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Books On Demand
ISBN
Books On Demand 3668141894
MPN
Books On Demand 9783668141896

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