The impact of emotional branding on brand loyalty in the skin care market: Comparing the German and the UK market using the example of Nivea and Dove

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The impact of emotional branding on brand loyalty in the skin care market: Comparing the German and the UK market using the example of Nivea and Dove
Medimops DE
47.95 EUR
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ISBN
Books On Demand 3668286736
MPN
Books On Demand 9783668286733

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