The concept of "psychic distance" and its meaning for the global activity of small, medium, large sized businesses operating in foreign markets

Ergründet, wie psychische Distanz die internationale Wettbewerbsfähigkeit von KMU bis Großunternehmen formt, und bietet konkrete Handlungsempfehlun ...
And its meaning for
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The concept of psychic distance and its meaning for the global activity of small, medium, large sized businesses operating in foreign markets
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Books On Demand 3668485402
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Books On Demand 9783668485402

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