Factors influencing the impulse buying behaviour of apparel consumers: The degree of influence of "special prices" compared to other factors in apparel purchases

Erforscht die Wechselwirkung von Preisaktionen, Markenwahrnehmung und sozialen Einflüssen auf das spontane Kaufverhalten bei Bekleidung – ein analy ...
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Factors influencing the impulse buying behaviour of apparel consumers: The degree of influence of special prices compared to other factors in apparel purchases
Medimops DE
42.95 EUR
Preis aktualisiert am: 20-06-2026 02:29:08
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ISBN
Books On Demand 3668668353
MPN
Books On Demand 9783668668355

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