The Impact of Culture on Relationship Marketing in International Services

Dieses Buch beleuchtet die Rolle nationaler Identitäten im Beziehungsmarketing internationaler Finanzdienstleister, analysiert Zielgruppenspezifika u ...
Impact of Culture on
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The Impact of Culture on Relationship Marketing in International Services
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Marke
Gabler, Betriebswirt.-Vlg
MPN
Gabler, Betriebswirt.-Vlg 14 black & white illustrations, 44 black
ISBN
Gabler, Betriebswirt.-Vlg 3834920185

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