Dimensions and Effects of Perceived Fit in Cause Related Marketing

Dieses Buch beleuchtet die psychologischen Mechanismen hinter Ursache‑Marketing, analysiert empirisch, wie Konsument*innen die Passung zwischen Mark ...
And Effects of Of Fit and
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Dimensions and Effects of Perceived Fit in Cause Related Marketing
Hugendubel
127.99 EUR
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3838122771

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