Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust

Ein Leitfaden, der zeigt, wie Vertrauen in die Produktentwicklung eingebettet wird, um Innovationen sicherer und erfolgreicher zu machen; praxisnahe B ...
Trust Based Adoption of
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Trust Based Adoption of Innovative New Products and NPD Process, Fachbücher
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LAP Lambert Academic Publishing
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LAP Lambert Academic Publishing 9783844306828

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