Customer Retention and Relationship Management: Effect of Customer Relationship Marketing on Customer Retention in Ghanaian Banking Sector

Erforscht, wie innovative CRM‑Ansätze in ghanaischen Banken Loyalität fördern, indem sie psychologische Bindungsfaktoren mit datenbasierten Analy ...
Customer Retention
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Customer Retention and Relationship Management, Fachbücher
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Kuranchie, Frank Kojo
ISBN
Kuranchie, Frank Kojo 3844318283

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