Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"

Dieses Buch erforscht, wie interaktive Webseiten laut dem Elaboration Likelihood Model wirken, und zeigt auf, inwiefern das Engagement der Nutzer für ...
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Investigating the effectiveness of Interactive Webpages based on ELM, Fachbücher
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Polyxeni Palla
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Polyxeni Palla 9783844320886

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