"Brand China" and the internationalization of Chinese companies: ?Brand China? as a support for Chinese companies in their attempt to build sustainable internationalization strategies

Dieses Buch beleuchtet, wie chinesische Firmen ihre Identität bewahren und gleichzeitig globale Märkte erobern können; es bietet neue Perspektiven ...
Chinese companies And the internationalization China' and the
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'Brand China' and the internationalization of Chinese companies, Fachbücher von Susy Barreau
Galaxus.de
49.00 EUR
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Susy Barreau
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Susy Barreau 9783844332469

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