Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

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Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Hugendubel
54.99 EUR
Preis aktualisiert am: 10-11-2026 11:54:33
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Anchor Academic Publishing

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