Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede

Dieses Werk beleuchtet, wie kulturelle Normen in den USA und Deutschland Marketingentscheidungen prägen, indem es Hall’s Kontextmodelle mit Hofsted ...
Analysis of Cultural Differences
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Analysis of Cultural Differences and their Effects on Marketing Products in the United States of Ame, Fachbücher von Matthias Boeing
Galaxus.de
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Anchor Academic Publishing
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Anchor Academic Publishing 9783954890361

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