Hanssens, Dominique M.: Market Response Models: Econometric and Time Series Analysis

Ein umfassendes Handbuch, das die Verbindung von Ökonometrie und Zeitreihenanalyse nutzt, um Marketingstrategien zu optimieren; es liefert praxisnahe ...
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Market Response Models: Econometric and Time Series Analysis
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9401069727

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