Managing cultural heritage: Innovation perspectives - Customer experience - Resources enhancement - Performance management

Il testo di Russo‑Spena analizza il patrimonio culturale come asset strategico, proponendo modelli innovativi per coinvolgere i visitatori, ottimizz ...
Managing Innovation Managing Heritage innovation Cultural heritage enhancement Managing cultural heritage Cultural heritage innovation Cultural heritage perspectives Cultural heritage customer Cultural heritage experience Cultural heritage resources Cultural heritage performance Heritage perspectives Heritage customer Heritage experience Managing cultural Managing heritage Managing perspectives Managing customer Managing experience Managing resources Managing enhancement Managing performance Managing management Managing customer experience Managing resources enhancement Managing performance management Managing innovation perspectives
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Managing cultural heritage. Innovation perspectives, customer exp...
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Generale

Marchio
McGraw-Hill Education
ISBN
McGraw-Hill Education 8838675376

Caratteristiche

Anno edizione
2017
Autore
Tiziana Russo-Spena
Collana
Economia e discipline aziendali
Curatore
T. Russo-Spena; F. Bifulco
Dati
2017, 289 p., ill., brossura
Editori
McGraw-Hill Education

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