The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Uncover how heroic bravery and outlaw defiance converge to forge unforgettable brands, using archetypal psychology to design daring narratives that ca ...
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General
Brand
McGraw-Hill Education
ISBN
McGraw-Hill Education 0071364153
MPN
McGraw-Hill Education 9780071364157
Characteristics
Dimensions
154.94 x 231.14 x 35.56mm | 725.74g
Edition statement
ed
Format
Hardback | 384 pages
Imprint
MCGRAW-HILL Professional
ISBN
9780071364157
Languages
English
Publication date
06 Feb 2001
Publication place
New York, NY, United States
Publisher
McGraw-Hill Education - Europe
