Branding: A Very Short Introduction
Explore the science of brand influence in a tight 160‑page volume that unpacks how names, logos and stories shape perception, loyalty and cultural m ...
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9.99 GBP
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General
Brand
Oxford University Press
ISBN
Oxford University Press 0198749910
MPN
Oxford University Press 47207046
Characteristics
Dimensions
174 x 111 x 11 mm
Edition
First edition
Height
111 mm
Imprint
Oxford University Press
ISBN
9780198749912
Languages
English
Number of pages
160
Spine width
10 mm
Weight
124 g
Width
174 mm
