Storynomics: Story Driven Marketing in the Post-Advertising World

Unlock the future of branding with Storynomics, a guide that shows how to replace fleeting ads with enduring narratives; learn practical tactics for c ...
Marketing in the Post-Advertising
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General

Brand
Robert McKee
ISBN
Robert McKee 0413778002

Characteristics

Dimensions
141 x 223 x 30mm | 453g
ISBN
9780413778000
Languages
English
Publication place
London, United Kingdom
Publisher
Methuen Publishing Ltd

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Storynomics: Story-Driven Marketing in the Post-Advertising World
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