The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Unlock the secrets of high‑end branding with a fresh perspective on exclusivity, heritage, and experiential luxury, guiding readers through strategi ...
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General
Brand
Jean-Noël Kapferer
ISBN
Jean-Noël Kapferer 0749464917
MPN
Jean-Noël Kapferer 9780749464912
Characteristics
Dimensions
166 x 241 x 30mm | 769g
Edition
Revised
Format
408 pages
ISBN
9780749464912
Languages
English
Publication place
London, United Kingdom
Publisher
Kogan Page Ltd
