Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Discover how to harness customer data for sharper marketing strategies in this practical guide, featuring hands‑on techniques, predictive modeling e ...
Second edition Marketing Analytics Predictive techniques Big data Analytics Analytics are fully Book supplies
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General

Brand
Kogan Page
ISBN
Kogan Page 0749482168
MPN
Kogan Page 48957226

Characteristics

Dimensions
235 x 160 x 15 mm
Edition
2nd Revised edition
Height
235 mm
Imprint
KoganPage
ISBN
9780749482169
Languages
English
Number of pages
240
Publisher
Kogan Page Ltd
Spine width
15 mm
Weight
371 g
Width
156 mm

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