Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Unlock the secrets of brand-driven growth with a fresh perspective on disruption, practicality, and measurable impact—this book offers clear framewo ...
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General
Brand
Taylor & Francis Ltd
ISBN
Taylor & Francis Ltd 1138064300
Characteristics
Edition
1st edition
Height
406mm
Imprint
Routledge
ISBN
9781138064300
Languages
English
Number of pages
230
Publication date
16 Feb 2018
Publisher
Taylor and Francis
Spine width
15mm
Width
235mm
