Marketing Management
Gain a deep understanding of modern marketing dynamics with Kotler and Keller’s 15th edition, featuring updated global case studies, digital strateg ...
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General
Brand
Philip Kotler
ISBN
Philip Kotler 1292092629
Characteristics
Country of publication
UNITED KINGDOM
Dimensions
216 x 274 x 27mm | 1,626g
Edition
15, Global edition
Format
832 pages
Height
219 mm
Imprint
Pearson
ISBN
9781292092621
Languages
English
Publication place
Harlow, United Kingdom
Publisher
Pearson Education Limited
Spine width
29 mm
Status
In Print
Target audience
College/higher educationProfessional and scholarly
Weight
1608 g
Width
278 mm
