Consumer Behavior: Buying, Having, and Being, Global Edition

Uncover the psychology behind global consumer choices as this book links cultural identity, technology, and economic forces, offering case studies tha ...
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General

Brand
Pearson Education Limited
ISBN
Pearson Education Limited 1292153105

Characteristics

Country of publication
UNITED KINGDOM
Dimensions
(H) 275mm, (W) 219mm, (D) 19mm
Edition
12 ed
Imprint
Pearson Education Limited
ISBN
9781292153100
Languages
English
Page count
632
Publisher
Taylor & Francis Ltd
Status
In Print
Target audience
College/higher educationProfessional and scholarly
Weight
1220 grams

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