Principles of Marketing, Global Edition

Dive into the 17th edition of Principles of Marketing, where classic concepts meet modern analytics, featuring interactive examples on data‑driven c ...
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General

Brand
Pearson
ISBN
Pearson 1292220171

Characteristics

Edition
17th edition
Height
220 mm
Imprint
Pearson
ISBN
9781292220178
Language
English
Number of pages
736
Publication date
27 Jul 2017
Publisher
Pearson Education
Spine width
31 mm
Weight
1574 g
Width
278 mm

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