Blue Ocean Strategy, Expanded Edition
Unlock new markets by mastering value‑innovation concepts in this expanded edition, featuring fresh case studies, clear diagrams, and actionable ste ...
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General
Brand
Harvard Business School Publishing
ISBN
Harvard Business School Publishing 1625274491
MPN
Harvard Business School Publishing 40521701
Characteristics
Author
Kim, W.Chan
Book language
English
County of pub
United States
Dimensions
25 cm xxviii, 287 pages : illustrations (black and white)
Format
320 pages
Imprint
Harvard Business School Press
ISBN
9781625274496
Publication date
Jan 20, 2015
Publication place
Boston, United States
Published
20/01/2015
