Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Paperback book Quality guaranteed Chasm Chasm marketing Chasm selling Chasm Technology Chasm Products Chasm Mainstream Chasm Customers Chasm Book Chasm Guide Chasm Strategy Chasm Theory Chasm Insight Chasm Analysis Chasm Framework Chasm Methodology Marketing technology Selling Technology Mainstream customers Technology products Crossing Marketing Crossing selling Geoffrey Moore Marketing strategy Selling strategy Mainstream Customer Technology Product Crossing strategy Marketing approach Selling approach Product strategy Crossing the Chasm Marketing and Selling Cross the Chasm Marketing the Chasm Selling the Chasm Technology to Customer Mainstream to Customer Marketing Product Technology Customer Mainstream Product
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General

Brand
Moore, Geoffrey A.
ISBN
Moore, Geoffrey A. 1841120634

Characteristics

Dimensions
160 x 236 x 14mm | 376g
Edition
Revised
Format
238 pages
Imprint
Capstone Publishing Ltd
ISBN
9781841120638
Languages
English
Publication place
Oxford, United Kingdom
Publisher
John Wiley and Sons Ltd

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