Heineken in Africa: A Multinational Unleashed
Trace Heineken’s journey through Africa as Olivier van Beemen dissects how the brewery’s branding, supply chains and marketing tactics forged ne ...
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General
Brand
"C Hurst & Amp Co Publishers Ltd"
ISBN
"C Hurst & Amp Co Publishers Ltd" 1849049025
Characteristics
Author
Olivier van Beemen
Category
Development studies
Height
148 mm
Imprint
Hurst & Company
ISBN
9781849049023
Languages
English
Number of pages
240
Publisher
C Hurst & Co Publishers Ltd
Spine width
36 mm
Weight
558 g
Width
222 mm
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