Strategic Marketing Management

Master modern market positioning through vivid scenarios, robust analytics, and step‑by‑step tactics that help leaders design winning campaigns wh ...
This product has not been found in any sponsored store recently, please check similar products from our sponsors or review other stores we offer where you may find the product.

General

Brand
Alexander Chernev
ISBN
Alexander Chernev 1936572508

Characteristics

Dimensions
191 x 235 x 16mm | 513g
Edition statement
9th ed.
Format
Paperback | 296 pages
ISBN
9781936572502
Languages
English
Publication date
01 Jan 2018
Publisher
Cerebellum Press
Menu