Services Marketing: People, Technology, Strategy
Uncover the dynamic blend of human touch, digital innovation, and strategic foresight in service marketing through fresh theories, vivid examples, and ...
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General
Brand
World Scientific (Us)
ISBN
World Scientific (Us) 1944659013
MPN
World Scientific (Us) 9781944659011
Characteristics
Author
Jochen Wirtz
Country of publication
UNITED STATES
Dimensions
(H) 277mm, (W) 217mm, (D) 25mm
Edition
Edition Number 8; Revised
Imprint
World Scientific Publishing Co Inc (USA)
ISBN
9781944659011
Page count
800
Publication date
11 Apr
Status
In Print
Weight
1.570 g
