How Brands Grow: What Marketers Don't Know
Unlock the science behind brand expansion: Byron Sharp shows that growth thrives on widespread exposure, easy recall cues, and frequent buying habits, ...
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General
Brand
Byron Sharp
ISBN
Byron Sharp 0195573560
MPN
Byron Sharp 9780195573565
Characteristics
Dimensions
160 x 240 x 20mm | 589g
Format
246 pages
Imprint
OUP Australia and New Zealand
ISBN
9780195573565
Languages
English
Publication date
12 Apr
Publication place
Melbourne, Australia
Publisher
Oxford University Press Australia
