Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Uncover the power of cultural narratives in shaping brand identity and consumer connection, as this book offers fresh frameworks for integrating socie ...
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Oxford University Press Cultural Strategy
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25.89 USD
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General

Brand
Douglas Holt
ISBN
Douglas Holt 0199655855
MPN
Douglas Holt 35941456

Characteristics

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